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Marketing 101

Marketing 101 is introductory or foundational training in marketing concepts and principles. It provides a basic understanding of the fundamental concepts and strategies that form the basis of marketing activities.

Marketing 101 training is typically aimed at individuals who are new to marketing or those looking to refresh their understanding of marketing basics. It provides a foundation for more advanced marketing concepts and strategies.

Course Index

What can be learned.

Marketing Definition:

An explanation of what marketing is and its role in business. Marketing is often defined as the process of identifying, creating, communicating, and delivering value to customers in order to satisfy their needs and achieve organizational goals.

Product: Understanding the product or service being marketed and its features, benefits, and positioning in the market.

Price: Pricing strategies and how to determine the right price for a product or service.

Place: Distribution channels and strategies for making products or services available to customers.

Promotion: Different marketing communication tools, including advertising, public relations, sales promotions, and social media.

Target Audience: Identifying and understanding the target market or audience for a product or service, including demographics, psychographics, and behavior.

Market Research:

An introduction to market research techniques and methods for gathering information about customers, competitors, and market trends.

Competitive Analysis:

Evaluating competitors in the marketplace, understanding their strengths and weaknesses, and identifying opportunities and threats.

Consumer Behavior:

Exploring how and why consumers make purchasing decisions and how this knowledge can be applied in marketing strategies.

Marketing Strategy:

Developing a marketing plan and strategy that aligns with business goals and objectives. This includes setting marketing objectives and determining the overall approach to reach the target audience.


The importance of branding, creating a brand identity, and building brand equity.

Advertising and Promotion:

An overview of various advertising and promotional techniques and their role in marketing campaigns.

Digital Marketing:

Introduction to digital marketing channels such as social media, content marketing, email marketing, and search engine optimization (SEO).

Metrics and Analytics:

How to measure the effectiveness of marketing campaigns using key performance indicators (KPIs) and analytics tools.

Ethical and Legal Considerations:

Understanding ethical issues in marketing, including advertising ethics and compliance with laws and regulations.

Available Platforms:

Check-in time is at 8:15, introduction starts at 08:30 to 09:00am

Course Includes:

Tea, coffee, cookies, 2 sweets, water, pen, manual and a light snack for lunch. The courses usually end around 13:00 depending on the size of the company as well as the number of questions during the course.

Break Times:

There will be a break at 10:30 that includes tea, coffee, and a muffin. The course will commence at 11:00 to 13:00.